WR2020 is a community-based organization that is implementing a visionary strategy to reclaim and build upon this heritage. A community's population and household demographics have a significant impact on its commercial and civic vitality. Wheat Ridge's central challenge is its loss of strong households that are the backbone of every thriving community. These households are headed by individuals who are consistently employed, have the potential for upward mobility and engage actively in civic life.
City staff, City Council and a team of consultants, Winston Associates and czbLLC, crafted a plan (The Neighborhood Repositioning Strategy or NRS) to position Wheat Ridge to compete more effectively with its neighboring communities to attract and retain engaged citizens, strong families and businesses. At the heart of this plan is the creation of an organization (WR2020) to implement ten interrelated strategies.